Join us this year at the Frankfurt Book Fair (Frankfurter Buchmesse) for Learning how to innovatewhat ThinkPub’s professional training programmes offer to small and medium-sized publishers.

When & where: Thursday, 16 October 2025, 5 pm CEST, Innovation Stage, Hall 4.0

Creative diversity and fresh ideas are often the hallmarks of small publishers and book entrepreneurs. However, the complexity of the book business poses major practical challenges: it is necessary to master many different formats, to serve the traditional book trade just as well as to become visible on large platforms, tap into international writing for introducing fresh voices in translation, and ultimately to develop this diversity into an economically viable business.

ThinkPub’s professional training courses offer the necessary expertise and dialogue with experienced practitioners. Designed for independent and SME publishers, editors, rights and marketing teams, and cultural operators, the programme focuses on practical solutions you can apply immediately.

Opening speech
The debate will be opened by Alessandra Luchetti, Deputy Director of the European Education & Culture Executive Agency (EACEA) – Head of Department B: Creativity, Citizens, EU values & Joint Operations.

What you’ll take away

  • Multi-format workflows: from print to digital/audio without losing quality or time.
  • Platform visibility & metadata basics: concrete steps to be found and recommended.
  • How books in translation have evolved in markets big and small across Europe.
  • Audience & reading development: turning readers into communities.
  • Cross-border co-operation: finding partners, sharing resources, scaling ideas.
  • Sustainability: models and metrics to make innovation pay off.

ThinkPub—a Creative Europe-funded community and think tank with members from 12 European countries—will present the first results of its work and an outlook on upcoming seminars and co-operation offers as well as data-rich original research on how translations fare with today’s reading audiences. The session combines short inputs with a moderated Q&A so participants can raise their own challenges.
More at thinkpub.eu.

Speakers
• Daniela Seel (Publishing house kookbooks – Labor für Poesie als Lebensform)
• Luis González Martin (Fundación Germán Sánchez Ruipérez)
• Mihael Kovač (University of Ljubljana)

Moderators
Alma Čaušević Klemenčič (Beletrina) and Rüdiger Wischenbart (Content and Consulting)

This event is co-financed by the Creative Europe programme of the European Union and by the Slovene Public Agency for Book (JAK Slovenia).