Managerial innovation

In a rapidly evolving publishing landscape, managerial innovation has become a critical factor in addressing the challenges faced by small and mid-sized publishers. From adapting to shifts in consumer behaviour to integrating digital workflows and responding to market demands, publishers must rethink traditional approaches to remain competitive. Managerial innovation focuses on creating transformative strategies that enhance efficiency, optimize resources, and foster sustainable growth.

This theme delves into the core areas where publishers can drive meaningful change, offering practical tools, forward-thinking strategies, and insights into key aspects of running a publishing business. By addressing these topics, the Managerial Innovation theme empowers publishers to redefine their operations and thrive in a complex and dynamic industry.

The theme will focus on several key themes, including:

Designing for Change: Managing Multiformat Content

The creation and management of multiformat content is at the heart of modern publishing. This topic focuses on equipping publishers with the skills to manage intellectual property across various formats—print, digital, audio, and beyond. It explores how publishers can use a single controlled source of content to produce multiple outputs efficiently while addressing challenges related to rights management, distribution, and scalability. Practical examples from industry leaders illustrate how innovation in content design can open new revenue streams and expand audience reach.

Business Development and Commercialization

Success in publishing today relies heavily on innovative business models and effective commercialization strategies. This topic examines how publishers can leverage tools like metadata, print-on-demand (POD), and advanced logistics systems to streamline their operations and improve discoverability. It also explores the integration of data-driven sales forecasting to anticipate market demands and optimize inventory. Publishers will gain insights into best practices for managing resources, expanding market access, and building sustainable business practices.

Equipping Managers with New Skills

As the industry evolves, so must the skill set of those managing publishing operations. This topic focuses on the competencies required to address contemporary challenges, such as managing remote teams, integrating environmental sustainability, and fostering diversity, equity, and inclusion (DEI) within publishing workflows. It also explores how publishers can create resilient, adaptable organizations that prioritize collaboration, innovation, and ethical practices. By addressing these areas, publishers can position themselves as leaders in a competitive and socially conscious marketplace.

Understanding and Navigating EU Regulations

The regulatory environment for publishers in Europe is becoming increasingly complex, with new laws and policies impacting everything from production to distribution. This topic provides an overview of key EU regulations, including those related to accessibility, sustainability, and intellectual property. Publishers will learn how to navigate these frameworks, ensuring compliance while leveraging opportunities for growth and innovation. By understanding the practical implications of these laws, publishers can make informed decisions that align with both their operational goals and industry standards.

How to Successfully Apply for EU Co-funded Projects

Accessing funding opportunities through EU programs can be transformative for small and mid-sized publishers, providing the resources needed to innovate and grow. This topic offers a step-by-step guide to conceptualizing and writing successful funding applications. It explores strategies for aligning projects with EU cultural priorities, building transnational partnerships, and developing sustainable budgets. By mastering these processes, publishers can unlock new opportunities for collaboration and expand their influence on a global scale.

Managing Small and Medium-Sized Publishing Houses

Small and medium-sized publishers face unique challenges in navigating growth, innovation, and operational sustainability. This topic provides a comprehensive approach to managing these businesses, from building a cohesive brand and catalogue to developing strategies for scaling and modernization. It addresses critical issues such as team management, resource allocation, and adapting to technological disruptions, offering practical guidance to help publishers create resilient organizations that thrive in a competitive market.

The Managerial Innovation theme provides a roadmap for rethinking traditional publishing practices, integrating innovative tools, and addressing the evolving demands of the industry. By focusing on practical solutions and actionable strategies, this theme empowers publishers to enhance efficiency, foster creativity, and build sustainable business models. Through innovation, publishers can not only overcome current challenges but also seize new opportunities to shape the future of the publishing landscape.