Empowering publishing through knowledge and innovation
The main goal of the ThinkPub project (2024 to 2027) is to enable European publishing landscape to better adapt to the new realities of the digital disruption, thus making the European book sector more sustainable and creating more jobs.
Through an innovative education and training programme, ThinkPub offers a set of advanced digital tools within an online “Library of Digital Learning Objects”.
These resources are designed to increase vital competencies, enabling publishers and authors to better understand and respond to market changes. Moreover, the project aims to elevate the profile of book reading in the digital age.
ThinkPub stands at the forefront of a pivotal shift within the European book industry, driven by rapid digital innovation. As reading habits evolve, audiences are becoming increasingly segmented, expressing a desire for a wide array of content—from enchanting romantic fantasy to intricate technical guides.
5 key Themes
Managerial Innovation
ExploreEmerging Technologies
ExploreMarketing
ExploreReading
ExploreTranslation
ExploreThe traditional concept of a book has transformed significantly. What was once solely a physical collection of printed pages has diversified into various forms: affordable paperbacks, e-books and digital audiobooks included in multimedia subscription packages, and comprehensive educational resources that merge text with interactive media such as graphics, photos, and video.
This digital evolution presents unique challenges and opportunities, especially for small to mid-sized publishers operating in niche or fragmented markets. These publishers are compelled to reinvent their business strategies, adopting new workflows and hybrid production models to directly engage with and compete in the consumer market.
