How can reading advocates build a compelling narrative that resonates with politicians, policymakers and the wider public? This question was at the heart of this roundtable at LecturaLab 2024, organized by the Fundación Germán Sánchez Ruipérez. The discussion brought together researchers, policymakers and reading-promotion experts to explore the most effective ways of demonstrating the value of reading in contemporary society.
Participants included Christoph Bläsi, Naomi Baron, Emanuele Castano, Jaka Gerčar, Maurizio Vivarelli, Flavia Barca, and moderator Luis González. Together, they examined how reading can be connected to issues that matter to decision-makers, including public health, employability, economic growth, social cohesion, democratic resilience and digital literacy.
A recurring theme throughout the conversation was that simply asserting that reading is beneficial is no longer sufficient. Speakers argued that advocates must present evidence in forms that policymakers can understand and communicate, using measurable indicators, economic arguments and concrete examples. Several participants highlighted the importance of linking reading to broader public-policy agendas, such as sustainable development, well-being, education and social inclusion.
The discussion also moved beyond advocacy to practical action. Participants debated how schools, libraries and governments can foster reading habits, with particular attention given to reading-aloud programs, the selection of engaging books for young readers and the need to make reading socially attractive. Ultimately, the panel concluded that successful reading advocacy requires a combination of research, storytelling, measurable outcomes and actionable policies capable of translating the benefits of reading into meaningful social impact.
