This September, ThinkPub will be in Lisbon for BOOK 2.0, taking place on 15–16 September 2026 at the Belém Cultural Center.
Under this year’s theme, Back to Basics. Back to Books., the event will bring together national and international voices to explore the future of books, reading and literacy in a rapidly changing world.
On 16 September, ThinkPub will present a dedicated afternoon programme examining how publishers, booksellers and cultural organisations can rethink their marketing strategies, reach new readers and create sustainable growth in an increasingly competitive attention economy. The programme has been curated by ThinkPub consortium member Nathan Hull, who will also moderate the afternoon’s discussions.
Structured as an interactive masterclass combining presentations, case studies and open discussion, the programme will explore creativity as a business driver, discoverability in the age of artificial intelligence and new approaches to audience engagement. It will also consider how publishing can connect with music, film, wellness and education, alongside the growing influence of social platforms, communities and creators.
The ThinkPub afternoon programme includes:
- 15:00 – Creativity Marketing and Audience Engagement
With Matt Locke, Director at Storythings - 15:40 – Discoverability in the Age of Artificial Intelligence
With Ani Attamian of LEMA Collective, Salvador Medina, co-founder of Zedoc, and Giacomo D’Angelo, co-founder and CEO of Amlet and CEO of StreetLib - 16:20 – Marketing Beyond the Norm
With Raúl Pérez, Head of Digital Business at Planeta’s Publishing Division, and Sarah Arbuthnot, President of Supadu
All sessions will be held in English.
BOOK 2.0 offers an excellent opportunity to exchange ideas, gain practical insights and connect with the ThinkPub community in Lisbon.