Recorded at PARIX Audio Day 2026 in Madrid on 19 February 2026, this panel compares audio production in Mexico, Argentina, Spain, Brazil and Colombia. Although these markets share languages and distribution channels, their production capacity, consumer habits, rights structures and preferred forms of narration differ considerably.
Elena Bazán identifies creativity, independent audio rights and publisher-owned production as priorities in Mexico. Audio-first works and simultaneous multiformat publication offer particular opportunities. Eugenia Bascarán explains how high-volume production in Argentina depends on efficient pre-production systems that preserve the time available for interpretation and editorial quality.
The discussion examines regional narration, casting, workflow automation and the balance between scale and cultural specificity. The participants emphasise that accents are editorial decisions, not interchangeable technical features. Local producers and narrators contribute knowledge that is essential for credible performances and for reaching audiences in distinct territories.
AI is already assisting with research, pronunciation, scripts, editing and quality control, but the speakers adopt different positions on synthetic voices. Their broad consensus is that technology should improve efficiency without eliminating human sensitivity, consent or final supervision. Sustainable growth also requires clearer audio rights, stronger investment and closer collaboration among publishers, producers and platforms.
Original title: Tendencias en producción audio en los mercados de habla hispana
