How can digital innovation help inspire young adults to read more—and together? In this session, Niels ’t Hooft of Immer Systems presents Club Lees, a new social reading initiative developed in partnership with Dutch public broadcaster VPRO. By blending technology, community, and storytelling, the project explores new ways to make reading engaging, shareable, and culturally relevant for younger audiences.
Key Topics Covered:
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Digital Social Reading: How the Club Lees app creates interactive, community-driven reading experiences.
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Engaging Young Audiences: Strategies to promote reading among young adults through gamification, connection, and digital design.
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Collaboration with Media & Tech: How partnerships between startups and broadcasters can amplify reading culture.
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First Results & Insights: Early data and user feedback from the Club Lees pilot in The Netherlands.
Speaker:
Niels ’t Hooft, co-founder and CEO of Immer Systems BV, an award-winning Dutch reading tech startup. A novelist and game writer turned entrepreneur, he leads a team developing the Immer Reading System, designed to offer the world’s best digital reading experience. Immer has won the ContentShift Startup of the Year Award (2022, DE) and the Renew the Book Innovation Award (2021, NL), and was a finalist for Futurebook Startup of the Year (2023, UK).
This session is essential for publishers, technologists, and cultural innovators looking to explore how digital social reading can revitalize reading habits and connect younger generations to books.
