In this video lecture, editorial consultant and cultural manager Martín Gómez explores the importance of branding within the publishing sector. He explains how a publisher’s brand extends far beyond its logo or visual identity: it is also expressed through its catalogue, editorial choices, values, communication style, and relationship with readers. The lecture considers how publishers can define a distinctive identity, communicate it consistently across different channels, and position themselves more effectively within a competitive market. It offers practical insights into building recognition, trust, and lasting connections with audiences while preserving a coherent editorial vision.
This lecture was created as part of the ThinkPub localised training programme for publishing professionals, organised by Fundación Germán Sánchez Ruipérez in Madrid.
