This panel examines the critical role of data management in navigating the evolving publishing landscape, characterized by declining traditional readership, the growth of secondary markets, and the transformative potential of data-driven strategies. Industry leaders will share insights on leveraging data to adapt to changing consumer behaviors and enhance business models.
Key Discussion Points:
- Addressing the challenges posed by declining traditional readership.
- Utilizing data to understand and engage with emerging audiences.
- Managing the complexities of the secondary market and its implications for publishers.
- Exploring innovative data strategies to optimize digital products and services.
Speakers:
- Raúl Pérez, Head Digital, Grupo Planeta
- Michael Then, Director of Media and Digital Products, Weltbild
- Andrew Rhomberg, Founder, Jellybooks
Part of ReadMagine 2024, organized by the Germán Sánchez Ruipérez Foundation, this panel offers practical insights and strategic perspectives on the future of data management in publishing.
