Managerial InnovationMarketing

How diverse, how big and how relevant are today‘s non-traditional models in the global book business?

Rüdiger Wischenbart Content and Consulting Frankfurt Book Fair
document

This comprehensive report explores the rapidly expanding ecosystem of platforms offering book-related content beyond traditional publishers and retailers. As self-publishing, serialized storytelling, digital-first formats, and alternative distribution models grow in popularity, this study examines how new players are reshaping the industry and redefining the publishing landscape.

Key Insights Include:

  • The Rise of Alternative Publishing Models: How platforms like Wattpad, Webtoon, and KDP are reshaping content creation.
  • New Channels for Book Distribution: Exploring the impact of subscription services, AI-powered discoverability, and direct-to-consumer strategies.
  • Changing Consumer Behavior: How audiences engage with books in new formats, from digital serialization to audio-first experiences.

Creators:

  • Rüdiger Wischenbart, Content and Consulting
  • Thad McIlroy, The Future of Publishing

This report provides essential insights for publishers, content creators, and industry professionals looking to understand and adapt to the new frontiers of publishing.

The full report can be downloaded via the link below.

From the same theme

ONIX Guide for Multilingual Metadata

ONIX Guide for Multilingual Metadata

Jun 2026 ENG
Distribution and Technology

ONIX Guide for Translated Works

ONIX Guide for Translated Works

ENG
Distribution and Technology

ThinkPub Podcast Series: The Naked Publisher #1

ThinkPub Podcast Series: The Naked Publisher #1 ThinkPub Podcast Series: The Naked Publisher #1

May 2026 ENG

Thinking Digital Transformation: Digital, Audio and Beyond

Thinking Digital Transformation: Digital, Audio and Beyond

Dec 2025 ENG

Publishing and Marketing Children’s and YA Literature in Translation

Publishing and Marketing Children’s and YA Literature in Translation

ENG

Marketing and Promotion of Books in Translation

Marketing and Promotion of Books in Translation

ENG

Selling Rights. Publishing Opportunities Outside the ‘Big’ Markets

Selling Rights. Publishing Opportunities Outside the ‘Big’ Markets

ENG

The book associations and the public administrations: Knocking on heaven’s door?

The book associations and the public administrations: Knocking on heaven’s door?

Oct 2025 ENG