In this video lecture, marketing and communication specialist Eva Montero examines and challenges five common myths that continue to shape how marketing is understood and practised. Through clear explanations and practical examples, she shows that marketing goes far beyond advertising, sales, or social media. Instead, it is a strategic process based on understanding audiences, creating meaningful value, building trust, and communicating with a clear purpose. The lecture encourages organisations and professionals to reconsider established assumptions and develop more effective, audience-centred approaches.
This lecture was created as part of the ThinkPub localised training programme organised by Fundación Germán Sánchez Ruipérez in Madrid.
