In this video lecture, editorial consultant Martín Gómez explores how publishers can develop effective strategies for bringing their catalogues to international markets. He considers the importance of identifying suitable titles and target territories, understanding different cultural and commercial contexts, and presenting an editorial catalogue clearly to international partners. The lecture also addresses essential aspects such as translation and rights sales, participation in book fairs, professional networking, and collaboration with publishers, agents, translators, and cultural institutions. Gómez offers practical guidance for approaching internationalisation as a coherent, long-term process that can increase visibility, create new partnerships, and extend the reach of authors and books across linguistic and national borders.
This lecture was created as part of the ThinkPub localised training programme for publishing professionals, organised by Fundación Germán Sánchez Ruipérez in Madrid.
