In this video lecture, editorial consultant Martín Gómez examines the principal trends transforming the publishing industry and the contemporary book market. He considers how changing reading and purchasing habits, digital formats, new distribution channels, online platforms, and evolving audience expectations are reshaping the ways books are created, promoted, discovered, and consumed. The lecture invites publishers to examine these developments critically, distinguish lasting structural changes from temporary trends, and identify new opportunities within an increasingly complex and competitive environment. Gómez offers a strategic overview that can help publishing professionals anticipate change, make informed decisions, and adapt their business and editorial models while maintaining a clear cultural identity.
This lecture was created as part of the ThinkPub localised training programme for publishing professionals, organised by Fundación Germán Sánchez Ruipérez in Madrid.
