Matt Locke, Founder and Director of Storythings, presented groundbreaking insights at Readmagine 2023, based on a qualitative research report analyzing the evolving behavior patterns of young audiences on social media. This research identifies six key spaces within social media platforms and offers six actionable takeaways for those publishing or retailing content targeted at Gen Z.
Through this session, attendees gain a deeper understanding of:
- The new dynamics of how young audiences engage with social media.
- Practical strategies for effectively reaching and resonating with Gen Z.
- The implications of these findings for content creation, marketing, and audience engagement.
Speaker:
- Matt Locke, Founder and Director, Storythings
Part of Readmagine 2023, organized by the Germán Sánchez Ruipérez Foundation, this lecture is an essential resource for anyone seeking to navigate the complexities of social media and connect meaningfully with young audiences.
