In this video lecture, marketing and communication specialist Eva Montero explores the concept of the value proposition and its importance in developing a clear and effective organisational strategy. She explains how publishers and other cultural organisations can identify what makes their work distinctive, understand the needs of their audiences, and communicate the value they offer in a convincing and accessible way. The lecture provides practical guidance for defining a strong value proposition that can support strategic decision-making, strengthen audience relationships, and improve an organisation’s position within a changing market.
This lecture was created as part of the ThinkPub localised training programme for publishing professionals, organised by Fundación Germán Sánchez Ruipérez in Madrid.
