This lecture offers a comprehensive guide to leveraging social media as a powerful marketing tool for small and midsize publishers. With a channel-by-channel overview, it explores how to effectively use platforms like Instagram, TikTok, Facebook, Twitter, and LinkedIn to build brand presence, connect with readers, and drive engagement.
Viewers will gain practical insights into:
- Tailoring strategies to fit the unique needs of smaller publishers.
- Optimizing content for each social media platform.
- Engaging audiences through storytelling, visuals, and interactive formats.
Speaker:
- Felicia Hofmann, Social Media Team Leader, dtv Publishing Company
Part of the Limassol International Book Fair Conference 2024, this session is co-organized with Creative Europe Desk Cyprus and is a must-attend for anyone looking to enhance their social media strategy and maximize its impact in the publishing industry.
