In today’s competitive landscape, digital marketing has become an essential tool for small and midsize publishers and booksellers to build their brand, connect with readers, and drive sales. This panel will explore:
- The pivotal role of digital marketing in branding and audience engagement.
- Best practices for creating and implementing an effective digital marketing strategy.
- Expanding into new digital marketing channels, such as TikTok and email marketing, to reach broader audiences.
- How AI is revolutionizing marketing by enabling personalization, automation, and data-driven decisions.
Speakers:
- Felicia Hofmann, Social Media Team Leader, dtv Publishing Company
- Giannis Pliotas, Marketing Director, Dioptra Publications
- Dimitris Papapolyviou, Publisher, Rizes Books
- Sofia-Stella Christou, Digital Marketing Manager and Business Development Manager, Soloneion Book Centre
Moderator:
- Michalis Kalamaras, Co-curator, Limassol International Book Fair Conference; Publishing Consultant; Head of Marketing and Content, Thinking; Founder, eAnagnostis.gr
Co-organized with Creative Europe Desk Cyprus, this session is part of the Limassol International Book Fair Conference 2024. It provides actionable insights and expert advice to help small and midsize publishers and booksellers harness the power of digital marketing and AI to thrive in a dynamic industry.
