The rise of illegitimate (re)publications on online platforms is creating significant challenges for the global book industry. Fraudulent actors increasingly use deceptive practices such as false author and publisher attributions, misleading cover images, and modified metadata to distribute unauthorized and potentially fraudulent content. This session explores how emerging technologies and international standards can help protect creative works and restore trust in digital publishing.
Key Topics Covered:
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The Counterfeit Challenge: Understanding the scale and tactics of illegitimate book republication online.
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Metadata Manipulation & Deceptive Practices: How false attributions and altered covers mislead readers and damage trust.
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Decentralized Content Identifiers: Leveraging the International Standard Content Code (ISCC) to track and authenticate digital works.
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Verifiable Credentials & Transparency: Using new web standards to enable trust and empower action against fraudulent content.
Speaker:
Sebastian Posth, co-director of the ISCC Foundation, a leading expert in digital content identification and standards development. He works on creating open, decentralized solutions for authenticating creative works and combating piracy and counterfeit publishing.
This session provides essential insights for publishers, platforms, and rights holders seeking effective, standards-based solutions to address counterfeit books and strengthen trust in digital content markets.
